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A WORLD CLASS EDUCATOR
WHY CHOOSE IAN
EXPERIENCED AT SPEAKING ON ALL CATEGORIES OF RUM

It’s difficult to describe my job, but I am the global ambassador for rum. Over the years, companies in the industry have come to respect what I’ve accomplished and have truly recognised me as an ambassador for their category. So today, my official job is to promote the rum category.And it goes even further than the rum category strictly speaking; my work now extends to all sugar cane spirits. For example, I went to Mexico and learned more about charanda, which has its own appellation in Mexico. It’s a bit like cachaça in Brazil, viche in Colombia, or clairin in Haiti. So I’m learning more and more about the different types of sugar cane spirits, which means I have to travel all over the world to be able to talk about them, rather than relying on a Google document.

MASTERCLASS HOST

Marketing is one of the driving forces behind the growth of rum. Masterclasses are a great way to promote your rum to consumers. They try the product, and if they like it, they’ll continue to drink it. Ian is an entertaining host for guided tastings

STAFF/DRINK TRAINING

Looking to upskill your team?
Need a refresh in skills?
Time to invest in the people that make your every day possible? Let Ian consult with you and your team to create a great bar environment and user experience. Ian started his career as a bar tender !

GUEST EVENT JUDGE

A competition is only as good as its judge. Ian is a well respected judge and industry leader in the spirit category, he understands regions & countries. He closely follows the market to understand customer trends around the globe which makes him an ideal judge.

IAN MAKES A GREAT GUEST IN MANY SITUATIONS

The biggest changes have been in understanding what rum is, particularly through the stories told about it, marketing, and how it is promoted. Let Ian join you for an in-depth interview on your podcast or journalistic publication to educate and capture your audiences attention and interest. 

MIXOLOGIST GET IAN TO TRAIN WITH YOUR STAFF

With over 30 years experience in the hospitality industry globally, Ian knows what makes a team and bar tick to deliver the best experience for staff and the public for an all round immersive experience with amazing cocktail recipes.

Find out what he can offer your bar and staff, be it a new menu launch, troubleshooting, menu curation, artistically crafting beverages and more.