Jamaican rum brand Crossfire Hurricane, co-founded by The Rolling Stones, has relaunched with a fresh design, refined liquid and new development team.The new-look Crossfire Hurricane was developed in collaboration with global rum ambassador Ian Burrell, who co-created the rum blends, and Kite Drinks, a London-based beverage brand builder that has produced and brought the rum to market.
Vincent Gillet, Alexei Rosin and Cairbry Hill, whose experience includes executive roles at William Grant & Sons and Moët Hennessy, are the co-founders of Kite Drinks.
The rums are crafted in small batches and the blends sourced from four of the island’s distilleries: Hampden Estate, Long Pond, Worthy Park and Clarendon.
“What Ian [Burrell, global rum ambassador and founder of the UK’s RumFest] and Cairbry have done is create a blend of all of these distilleries, which is actually the first in Jamaica,” Gillet says, adding: “You’ve got that lovely tropical fruit for taste profile on the Gold, with pineapple, banana, a bit of a butterscotch and a toffee finish.”