Create a truly unique spirit with Ian’s extensive knowledge & worldwide experience in rum blending, sensory evaluation, and flavour development. By blending rums from the same or multiple regions, Ian can craft bespoke liquids that are distinctive, well-balanced, and aligned to your brand vision.
English rock band The Rolling Stones initially introduced Crossfire Hurricane in November 2023.
The new-look Crossfire Hurricane, now Gold & Silver award-winning at the 2026 International Wine & Spirit Competition, was developed in collaboration with global rum ambassador Ian Burrell, who co-created the rum blends, and Kite Drinks, a London-based beverage brand builder that has produced and brought the rum to market.
Vincent Gillet, Alexei Rosin and Cairbry Hill, whose experience includes executive roles at William Grant & Sons and Moët Hennessy, are the co-founders of Kite Drinks.
Ian is multi-talented, which is why after he has consulted with you, he is able to also advise on curating a launch party for your product , advise on a drinks menu for guests, host the event to educate your potential customers be it public or trade to further drive home the success of your product and brand to the market in a charasmatic and educational way.
Beyond traditional rum styles, Ian can support the development of rum-based spirit drinks,